Adidas has partnered with Crypto: The Game for a new cryptocurrency venture. The game, involving a survivor format and NFT purchases, has seen 800 players in the latest season. Additionally, the report states that Adidas previously ventured into the NFT market, indicating the brand's continued interest in the space.
Key Takeaways
- Adidas has partnered with Crypto: The Game, a cryptocurrency-based internet survivor game.
- Players purchased a non-fungible token (NFT) for 0.1 ETH to participate in the game.
- The game is powered by Base, Coinbase's layer-2 network, and currently has 571 players remaining.
- The partnership aims to create a custom challenge, allowing players to place bids on Adidas tracksuit skins.
- Adidas has previously ventured into the NFT market and introduced the Into ALTS by Adidas NFT collection in 2023.
News Content
Adidas has partnered with Crypto: The Game for a new cryptocurrency collaboration, allowing players to compete for pooled ETH. The game, powered by Coinbase's Base network, recently wrapped up its public mint, with 571 players left out of 800. As part of the partnership, players can bid on Adidas tracksuit skins to gain an advantage in the game. This move follows Adidas' previous ventures into the NFT market and its competitors also exploring the NFT industry.
Analysis
Adidas' collaboration with Crypto: The Game in the cryptocurrency space is expected to impact both the gaming community and the world of NFTs. This partnership could potentially affect the value and trading volume of Ethereum as players compete for pooled ETH. Immediate consequences may include increased market interest in NFTs and a surge in gaming-related cryptocurrency transactions. Long-term effects might see a shift in digital ownership models with potential implications for both Adidas and its competitors. The direct cause could be Adidas' strategic move to tap into the growing NFT industry, while the indirect cause could be increasing consumer demand for digital collectibles and gaming experiences tied to cryptocurrencies, influencing both the technology and fashion industries.
Did You Know?
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Cryptocurrency Collaboration: A partnership between Adidas and Crypto: The Game to incorporate cryptocurrency into the gaming experience, specifically allowing players to compete for pooled Ethereum (ETH).
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NFT Market Ventures: Adidas' previous forays into the NFT (non-fungible token) market, which involves the creation and trading of digital assets represented as tokens on a blockchain platform.
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Coinbase's Base Network: The underlying technology powering the game, provided by Coinbase, a prominent cryptocurrency exchange and platform.