Adobe Inc. is ramping up efforts to develop its artificial intelligence text-to-video generator by sourcing videos from photographers and artists for $120 each. The company aims to use these videos to train its AI technology, seeking to compete with OpenAI's similar technology demonstration. Adobe is looking for videos depicting everyday actions and emotions to enhance its AI capabilities.
Key Takeaways
- Adobe Inc. is working on developing an AI text-to-video generator to compete with OpenAI's technology.
- The company is offering $120 to its network of photographers and artists to submit videos of people engaged in everyday actions for AI training.
- The goal is to procure videos of people walking or expressing emotions like joy and anger for the AI training.
- Adobe's initiative reflects the company's strategic move to invest in AI technology and keep up with competitors' advancements.
- The procurement of videos for AI training indicates the growing significance of AI in various industries, including software development and tech innovation.
News Content
Adobe Inc. is accelerating its artificial intelligence text-to-video generator by gathering videos from its network of photographers and artists. The company aims to compensate contributors $120 for videos depicting everyday actions and emotions, in an effort to enhance its AI training assets. This move comes after OpenAI showcased a similar technology, signaling Adobe's ambition to keep pace with competitors in this space.
Analysis
Adobe's push to ramp up its AI text-to-video generator by sourcing content from its network of creatives is poised to impact both contributors and its AI training capabilities. The compensation of $120 for user-submitted videos portraying daily activities and emotions could prove lucrative for creators, but also reinforces the relevance of user-generated content. This step reflects Adobe's determination to stay competitive in the AI sector, further intensifying the tech rivalry. Short-term consequences may include increased engagement from content contributors, while long-term effects could involve the evolution of AI tools and potential shifts in user-generated content dynamics. This move positions Adobe to potentially reshape the landscape of AI-generated visuals and invigorate its competitive stance.
Do You Know?
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Artificial Intelligence (AI) Text-to-Video Generator: This refers to a technology that uses artificial intelligence to convert text-based descriptions into video content. It is a cutting-edge technology that has the potential to revolutionize content creation and storytelling.
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OpenAI: OpenAI is an artificial intelligence research laboratory consisting of the for-profit OpenAI LP and its parent company, the non-profit OpenAI Inc. It aims to ensure that artificial general intelligence (AGI)—relatively limitless cognitive abilities that exceed human competence in virtually all domains of interest—benefits all of humanity. OpenAI's showcase of a similar technology suggests that it is a key player in the AI space.
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Adobe's Efforts to Enhance AI Training Assets: This move by Adobe signifies its investment in improving its artificial intelligence capabilities by utilizing user-generated video content for training its AI models. This process involves compensating contributors for specific video types, such as everyday actions and emotions, to further develop and refine AI-generated video creation. It demonstrates Adobe's commitment to staying competitive in the AI technology space.