Adobe has announced GenStudio, a new AI-powered ad creation platform, at its Summit event. GenStudio is designed to streamline the use of Adobe’s generative AI tools for building marketing campaigns. The platform provides users with a centralized hub for promotional campaigns, offering brand kits, copy guidance, and preapproved assets, along with generative AI-powered tools for generating backgrounds and creating ads for various social media platforms. Additionally, Adobe is adding an AI-powered chatbot to its customer experience management platform and introducing Firefly Services, which offers AI-powered tools and APIs for automating creative tasks. Adobe's partnership with Microsoft to integrate workflows and insights with Copilot for Microsoft 365 is also on the horizon. These announcements showcase Adobe’s determined push into the enterprise-focused generative AI market, positioning itself for commercial viability and safety. The company continues to emphasize the commercial safety of its Firefly model, which is trained on openly licensed and public domain content, while working to gain investor confidence.