AI Landscape Shifts: Chatbots Hit Ceiling as Niche Tools Soar in Global AI Product Traffic Rankings

AI Landscape Shifts: Chatbots Hit Ceiling as Niche Tools Soar in Global AI Product Traffic Rankings

In July 2024, a comprehensive analysis of the top 100 global AI products by monthly traffic revealed significant shifts in the AI market landscape. The data, compiled from various sources, showed that while language-based AI applications like chatbots and writing assistants continue to dominate the market, their growth is slowing. Meanwhile, specialized AI tools in areas such as video generation, virtual roleplay, and AI search engines are experiencing rapid growth. The analysis covered a wide range of AI products, from industry leaders like ChatGPT and Gemini to emerging players in niche categories. It revealed that the AI market is entering a new phase of evolution, with user preferences shifting towards more specialized and creative AI applications. This shift is occurring globally, with notable growth in AI product adoption in markets like China.

Key Takeaways:

Top AI chatbots show signs of market saturation, with ChatGPT and Gemini experiencing slight declines in traffic. Specialized AI tools, particularly in video generation and virtual roleplay, are seeing rapid growth. AI detection tools and some educational AI products are experiencing significant declines in traffic. New categories of AI products, such as AI music generation and legal AI, are emerging and gaining traction. The Chinese AI market is showing strong growth, with domestic products seeing significant traffic increases.

Analysis:

The AI product market is undergoing a significant transformation. While general-purpose chatbots like ChatGPT and Gemini still dominate in terms of overall traffic, their growth rates suggest a potential saturation point. ChatGPT saw a minor decline of 0.40%, while Gemini experienced a more substantial drop of 14.29%. This could indicate that the initial excitement around general AI chatbots is giving way to more targeted use cases. In contrast, specialized AI tools are seeing remarkable growth. Video generation tools like Luma and Runway saw traffic increases of 33.44% and 46.89% respectively, indicating a growing demand for AI in creative industries. Virtual roleplay platforms, a relatively new category, are also gaining popularity, with products like SpicyChat and Candy.AI growing by 26.46% and 16.66% respectively. The decline in AI detection tools (Turnitin down 26.05%, GPTZero down 24.71%) is particularly interesting. This could suggest either increasing comfort with AI-generated content or the decreasing effectiveness of these tools as AI becomes more sophisticated. The business sector appears to be embracing AI tools, with strong representation from products like HubSpot, Notion AI, and Zapier. This indicates a growing mainstream adoption of AI in professional settings, potentially driving future growth in the sector. Regionally, the Chinese AI market shows strong potential. Products like 通义 and 豆包 ranked in the top 60 and showed significant growth rates of 17.06% and 46.03% respectively, highlighting the rapid adoption of AI technologies in China.

Did You Know:

• The growth rates of AI products range from -55.56% to +65.29%, showcasing the volatility and rapid evolution of the market.
• Claude, an AI chatbot ranked 6th, showed a remarkable growth of 64.94%, bucking the trend of slowing growth among top chatbots.
• AI music generation is emerging as a new category, with products like SUNO and Udio gaining traction.
• Despite the overall growth in the AI sector, some educational AI tools like WolframAlpha and Brainly are seeing significant declines in traffic.
• The presence of legal AI tools like Casetext in the rankings suggests that AI is making inroads into specialized professional fields.

This analysis paints a picture of a dynamic, rapidly evolving AI market where user preferences are shifting towards more specialized and creative applications. As the market matures, we can expect to see continued innovation and the emergence of new AI categories catering to increasingly specific user needs.

Full List of Top 100 Global AI Products by Monthly Traffic with Delta

Rank	Product Name	Product Category	Monthly Traffic (K)	Change (%)
1	ChatGPT	Chatbot	2,435,209	-0.40
2	Gemini	Chatbot	2,713,940	-14.29
3	Character.AI	Virtual Roleplay	2,152,320	+1.88
4	DeepL	Translation	2,086,030	+0.72
5	Notion AI	General Writing	1,541,540	+7.03
6	Claude	Chatbot	728,840	+64.94
7	Remove.bg	Image Editing	690,680	+7.60
8	SUNO	Music	612,780	+3.89
9	Grammarly	General Writing	581,290	-0.32
10	QuillBot	Text Rewriting	577,060	-11.26
11	Perplexity	AI Search Engine	512,570	+9.04
12	HubSpot	Marketing	428,270	+7.58
13	CapCut	Video Editing	414,580	-1.80
14	JanitorAI	Virtual Roleplay	412,860	+0.90
15	Poe	Chatbot	287,240	-4.91
16	Microsoft Copilot	Chatbot	284,340	-13.44
17	Miro	Project Management	281,050	-0.31
18	Kimi Smart Assistant	Chatbot	240,510	+17.99
19	Luma	Video Generation	225,570	+33.44
20	SpicyChat	Virtual Roleplay	215,470	+26.46
21	Beacons AI	Marketing	205,320	+9.44
22	Liner	PDF	197,000	-3.37
23	Feedly	Efficiency Tool	193,800	+1.70
24	HuggingFace	Model Community	183,340	+6.20
25	Prolific	User Research	171,040	+5.66
26	Course Hero	Education	167,860	-12.70
27	MailChimp	Email Assistant	163,230	+2.28
28	Loom	Video Generation	158,010	+6.25
29	Fotor	Image Editing	150,020	+2.35
30	Eleven Labs	Text to Speech	147,860	+9.74
31	Cutout Pro	Image Enhancement	136,120	+9.42
32	Brainly	Education	134,060	-17.49
33	Pixlr	Image Editing	128,670	+11.11
34	Civitai	Model Community	127,990	+9.62
35	Leonardo.AI	Image Generation	127,210	+6.31
36	Candy.AI	Virtual Roleplay	122,320	+16.66
37	Photoroom	Image Editing	121,560	+3.63
38	VEED.IO	Video Editing	120,870	+2.14
39	Yodayo	Image Generation	115,840	-1.88
40	CrushOn.AI	Virtual Roleplay	1,142.7	+13.47
41	Midjourney	Image Generation	1,067.9	-0.97
42	Prezi	PPT	1,064.8	-25.66
43	DeepAI	Chatbot	1,035.5	-5.37
44	Picsart	Image Generation	1,022.0	+14.84
45	Turnitin	AI Detection	1,001.5	-26.05
46	Microsoft Designer	Image Generation	990.3	+9.68
47	Adobe Firefly	Design Tools	979.2	+0.41
48	LanguageTool	General Writing	936.9	-0.43
49	Ideogram	Image Generation	934.3	+15.59
50	Kaggle	Learning Community	927.8	-3.73
51	通义	Chatbot	910.9	+17.06
52	Clipchamp	Video Editing	895.4	+4.76
53	豆包	Chatbot	891.2	+46.03
54	Zapier	Project Management	889.7	+6.13
55	Gamma	PPT	885.5	-15.87
56	InVideo	Video Editing	879.5	+9.55
57	PicWish	Image Editing	836.0	+8.87
58	Udio	Music	833.5	-16.56
59	Sea Art AI	Image Generation	818.6	+6.54
60	Vidnoz	Video Generation	805.6	+17.10
61	VocalRemover	Audio Editing	771.0	+4.23
62	秘塔搜索	AI Search Engine	768.3	+2.27
63	Semantic Scholar	Research Papers	763.7	-10.32
64	Systeme	Marketing	754.5	+6.23
65	Replit	Coding Assistant	735.7	-2.48
66	Meta AI	Chatbot	731.0	+65.29
67	MaxAI.me	General Writing	697.4	+5.17
68	ZeroGPT	AI Detection	691.1	-13.32
69	VIGGLE	Video Generation	684.3	-55.56
70	Tally	Tables	636.5	+0.43
71	Gauth	Education	605.9	+11.63
72	DataCamp	AI Courses	605.1	+0.32
73	Chat Blackbox	Chatbot	603.2	+4.93
74	Pixelcut	Image Editing	600.2	+16.52
75	Media.io	Audio/Video Editing	580.6	+8.95
76	Otter.ai	Meeting Assistant	573.7	+0.71
77	Krea	Image Generation	573.1	-6.70
78	Runway	Video Generation	569.2	+46.89
79	Pi	Chatbot	553.7	-6.82
80	YOU	AI Search Engine	542.4	-15.37
81	Speechify	Text-to-Speech	532.3	+18.27
82	Voicemod	Voice Changer	531.6	+17.25
83	Adobe Podcast	Audio Editing	516.4	+14.50
84	Chub Venus AI	Virtual Roleplay	514.8	+3.03
85	WolframAlpha	Education	514.7	-18.96
86	Casetext	Legal	514.4	-0.56
87	LogoAI	Design Tools	506.4	+2.25
88	PixAI	Image Generation	499.6	+4.82
89	AIのべりすと	Story Writing	499.3	+3.72
90	Monica	Chatbot	490.2	-6.71
91	NightCafe	Image Generation	459.6	-6.47
92	GPTZero	AI Detection	455.0	-24.71
93	NovelAI	Story Writing	440.8	+1.27
94	Pimeye	AI Search Engine	430.7	+3.28
95	360AI Search	AI Search Engine	427.6	+21.62
96	HIX.AI	General Writing	427.6	-17.70
97	SciSpace	PDF	421.9	-3.53
98	vidIQ	Creative Assistant	417.7	+3.89
99	Playground	Image Generation	417.4	-1.68