Airtable, a popular productivity platform, is introducing new generative AI features to all its users, aiming to enhance productivity and streamline workflow. The introduction of Airtable AI brings capabilities such as summarization, categorization, and translation, catering to the growing trend of AI integration in productivity tools. The platform's endeavor aligns with a recent survey from Slack, indicating that the majority of office workers leverage generative AI for summarization and writing assistance. With its repository of workflow data, Airtable serves as a compelling use case for AI as a productivity tool by consolidating information from various sources, moving towards an all-in-one service. The new AI-powered features enable users to quickly comprehend information within their workspace and effortlessly share insights with teams. Additionally, the AI capabilities automatically apply categories, tags, and route action items to relevant teams, further enhancing workflow efficiency. Moreover, users can seamlessly generate emails, social posts, and even translate data into multiple languages without compromising the original content's tone. The AI features are positioned as a paid, opt-in feature, offering a free trial with 500 AI credits and subsequent subscription-based access. Notably, Airtable collaborated with AWS for beta testing its AI features, leveraging AI models from the Amazon Bedrock model repository. Currently, users can select from different AI models such as OpenAI's GPT-3.5 and GPT-4 or Anthropic's Claude model, with plans to introduce more model options in the future.