Amazon has reportedly discontinued its Prime Video-only plan in the US and UK, according to Cord Busters. The subscription, which was introduced in 2016, is no longer available for new users and they are now directed to sign up for a full Amazon Prime membership. The Prime Video plan, which was priced at $8.99 monthly in the US and £5.99 monthly in the UK, was designed to undercut Netflix's subscription price at the time. Despite being available for close to a decade, Amazon increasingly buried the option, making it difficult for users to sign up. Cord Busters also mentioned that the plan was recently removed in the US and axed from Amazon UK earlier this week. If you already have the Prime Video-only plan, your subscription should still work, but there may not be an option to return to it if you cancel or switch to the full Prime membership.
Key Takeaways
- Amazon has discontinued its Prime Video-only plan in the US and UK, no longer available for new users.
- The plan was introduced in 2016, aimed to undercut the pricing of Netflix but became increasingly difficult to access.
- Despite being available for close to a decade, Amazon made it challenging to sign up for, and it has now been removed for good.
- Existing subscribers on the Prime Video-only plan will still have access, but switching to the full Prime membership may forfeit the option to return.
- Prime Video features exclusive content such as Fallout, which has been praised as one of the best video game adaptations.
Analysis
Amazon's discontinuation of its Prime Video-only plan in the US and UK could have significant implications for both the company and its users. The move to direct new users to sign up for a full Amazon Prime membership may lead to increased revenue for the company, but may also alienate potential customers who were drawn to the lower cost of the standalone plan. This decision may be a strategic attempt to streamline and consolidate Amazon's subscription services, potentially impacting the company's competitive stance against other streaming platforms. Additionally, existing Prime Video-only subscribers may face inconvenience and potential dissatisfaction with the removal of their subscription option.
Did You Know?
- Prime Video-only Plan Discontinued: Amazon has ended its Prime Video-only plan in the US and UK, making it unavailable for new users. This plan, which offered access to Prime Video at a lower price, was introduced in 2016 to compete with Netflix's subscription pricing.
- Challenges in Accessing the Plan: Despite being available for nearly a decade, Amazon increasingly made it difficult for users to sign up for the Prime Video-only plan, ultimately leading to its discontinuation.
- Impact on Existing Subscribers: Current subscribers to the Prime Video-only plan will retain access, but switching to a full Prime membership may prevent them from returning to the previous plan.