AMD's New Ryzen 9700X and 9600X Processors Report Sluggish Sales
AMD's New Ryzen 9700X and 9600X Processors Report Sluggish Sales
AMD's latest processors from the Zen 5 series, the Ryzen 9700X and 9600X, have encountered a slow start in sales, with only 50 units sold in their launch week, as reported by a major retailer in Germany. TechEpiphany, a trusted source for tracking CPU sales, provided this data.
The underwhelming performance of these new chips in the market may be attributed to several factors. While AMD's pricing for the Zen 5 series is more budget-friendly compared to its predecessors, the reduced prices on older Ryzen 7000 models may be overshadowing the appeal of the new releases. Furthermore, there is speculation that gamers are holding out for the rumored 9800X3D, a 3D V-Cache variant of the Zen 5 series expected to arrive later in 2024.
Rumors also abound about a potential increase in the TDP (thermal design power) of the 9600X and 9700X from 65W to 105W, which could potentially enhance their performance. This, if true, could be a contributing factor as to why consumers are hesitant in purchasing the new processors.
It is important to note that the sales data is specific to a single retailer and may not reflect overall market performance. AMD's strategy may evolve, possibly with discounts or updates, to reinvigorate interest in the Ryzen 9000 series as the availability of older models declines.
AMD's new Ryzen 9700X and 9600X processors from the Zen 5 series have experienced a sluggish start in sales, with low initial figures reported by a major German retailer. Several factors are contributing to this slow uptake. One of the key reasons is the competitive pricing of older Ryzen 7000 models, which are currently available at significant discounts. This has made the new Zen 5 chips less attractive, despite their improved efficiency and performance. Additionally, many consumers may be holding out for the rumored 9800X3D, a highly anticipated 3D V-Cache variant expected later in 2024.
Experts also point out that while these new processors are more efficient and have decent performance, the pricing gap between them and older models isn't enough to compel many users to upgrade. There are also concerns that upcoming Intel chips may offer stiff competition, causing potential buyers to delay their purchases.
Overall, the future success of AMD's Ryzen 9000 series may hinge on potential updates or price adjustments as the market responds to newer releases from both AMD and Intel later this year.
Key Takeaways
- The launch week sales of AMD's Ryzen 9700X and 9600X processors in Germany only reached 50 units.
- The initial sales figures are derived from a solitary major German retailer, MindFactory.
- Online sentiment indicates a lukewarm reception for the new Zen 5 processors.
- Prospective buyers might be delaying purchases in anticipation of discounts or the rumored 9800X3D with 3D V-Cache.
- There are rumors about AMD increasing the TDP for the 9600X and 9700X from 65W to 105W through a BIOS update.
Analysis
AMD's Zen 5 series is confronting initial sales challenges due to the competitive pricing of older models and consumer anticipation for the 9800X3D. Once the rumored TDP increase is confirmed, it could potentially sway potential buyers. Short-term impacts include revenue delays for AMD and potential market share losses to competitors. In the long term, AMD may need to adjust pricing or release updates to stimulate demand, leveraging its reputation for performance enhancements.
Did You Know?
- Zen 5 Series:
- The Zen 5 series represents AMD's latest architecture, succeeding the Zen 4 series, and is anticipated to offer enhancements in performance, efficiency, and potentially new features compared to its predecessors. The Zen architecture has been pivotal in AMD's resurgence in the CPU market, offering substantial competition to Intel.
- 3D V-Cache:
- 3D V-Cache is an AMD-developed technology that involves stacking additional layers of L3 cache directly on top of the CPU cores, enhancing the processor's capability to handle complex calculations and data-intensive tasks. This technology has generated significant excitement among enthusiasts and professionals for its potential to boost performance in gaming and other high-demand applications.
- Thermal Design Power (TDP):
- Thermal Design Power (TDP) serves as a measure of the maximum amount of heat generated by a CPU that the cooling system is required to dissipate under any workload. A higher TDP typically signifies a more powerful processor but necessitates more effective cooling solutions. Speculation regarding AMD's potential increase in TDP for the 9600X and 9700X from 65W to 105W implies a potential performance boost but also hints at the need for more robust cooling systems for these processors.