Apple's Plan to Launch AI App Store in June: What to Expect

2023 witnessed the initial pursuit of mobile AI, notably with the Google Pixel 8. However, the surge of AI in phones is set to escalate in the upcoming period. With the recent introduction of the AI-enriched Samsung Galaxy S24 series, Apple is anticipated to follow suit. An interview with Ben Reitzes, head of technology research at Melius Research, hinted at Apple's potential venture into an AI App Store. This ambitious move might unfold at WWDC 2024, coinciding with the iOS 18 unveiling. Meanwhile, discussions about incorporating various AI models, including Google's, suggest a broader ecosystem for AI-powered apps on iPhones. Despite the ambiguity surrounding its differentiation from the current App Store, Apple's foray into AI is poised to optimize on-device AI by the iPhone 17 series, projected for 2025. This optimization could potentially drive unprecedented iPhone upgrades. Stay tuned for Apple's groundbreaking AI initiative.