Apple Makes Major Move Into AI with DarwinAI Acquisition

Apple Makes Major Move Into AI with DarwinAI Acquisition

By
Rafaela Diaz-Marquez
1 min read

Apple has made a significant push into generative AI through the acquisition of Canadian startup DarwinAI, just months before the release of iOS 18. With DarwinAI's expertise in inspecting manufacturing components and making AI systems smaller and faster, the deal is expected to enhance Apple's AI capabilities. The acquisition has also brought onboard key talent, such as Alexander Wong, who will lead Apple's AI Group. This move indicates Apple's ambitions to compete with tech giants like Google and Microsoft in the AI space. The upcoming iOS 18 is anticipated to introduce several new AI-based features at Apple's Worldwide Developers Conference (WWDC) and is predicted to be a game-changer for iPhone users. Furthermore, Apple's CEO, Tim Cook, has expressed the company's intent to 'break new ground' in AI in 2024, signaling a significant focus on AI development. Amid this, privacy controls will remain a focus for Apple as it integrates AI features into iOS 18.

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