"Born Again" Shakes Up the Music Industry With Global Success and Strategic Moves

"Born Again" by Lisa, Doja Cat & Raye: The Anatomy of a Global Phenomenon

From Viral Success to Market Impact—How "Born Again" is Shaping the Music Industry

A Song That Took the World by Storm

On February 7, 2025, the music industry witnessed an electrifying moment—"Born Again," a collaboration between Lisa, Doja Cat, and Raye, made its grand debut. This track, infused with a seamless mix of pop, rap, and electronic elements, quickly became a global sensation. But this isn't just another viral hit. "Born Again" is a cultural statement, a commercial powerhouse, and a strategic career move for its artists.

The song’s empowering message of reinvention—amplified by a visually striking music video—has resonated deeply with audiences worldwide. Within hours of release, social media was ablaze with trending hashtags, millions of streams, and a flood of fan reactions. From TikTok choreography challenges to critical acclaim, "Born Again" is more than a song—it's a moment in pop culture.

Now, let’s break down why this track is dominating the charts, what it means for the companies behind it, and why investors should take notice.

Chart Performance & Streaming Domination

"Born Again"'s Meteoric Rise on Global Charts

The song’s performance on streaming and music platforms has been nothing short of spectacular:

Spotify Success → #1 on the K-Pop On! Playlist, signaling strong demand among global K-pop and crossover pop audiences.
Genius All-Genre Chart → Debuted at #6, proving that it appeals beyond genre constraints.
Global Streaming Buzz → Accumulated millions of views and streams within hours, ensuring its presence on Billboard Global 200 is imminent.
YouTube Explosion → Over 6 million views in 11 hours, trending at #7 in the music category, reinforcing its virality.

In today's digital-first music economy, early traction is key—and "Born Again" has mastered the art of rapid engagement.

Why This Collaboration Works

1. Lisa’s Solo Power Move

Lisa, a former Blackpink member, is proving that she can dominate the industry independently. Her strategic pivot from YG Entertainment to her own label, Lloud, allows her to control her branding, music direction, and business ventures.

2. Doja Cat’s Global Crossover Appeal

Doja Cat brings mainstream American pop/hip-hop credibility to the track, expanding its reach across the U.S., Europe, and Latin America. Her versatility in blending rap and melody makes "Born Again" irresistible to global audiences.

3. Raye’s Songwriting Brilliance

British singer-songwriter Raye adds the depth and craftsmanship that elevates the song beyond a standard pop hit. Her soulful yet edgy vocals bring an element of sophisticated storytelling to the track.

Who Stands to Gain the Most? The Business Behind "Born Again"

The success of a song isn’t just about the artists—it’s about the companies backing them. Here’s a breakdown of the corporate players and their financial stakes in "Born Again."

1. Lloud (Lisa’s Management Company)

Founded by Lisa post-Blackpink, Lloud represents a new wave of artist independence.
It gives Lisa full creative and financial control over her brand and music.
While a key player in "Born Again," it’s not a publicly traded company, meaning the financial upside is primarily for Lisa herself rather than investors.

2. RCA Records (Sony Music’s Powerhouse Label)

RCA handles distribution, marketing, and licensing for "Born Again."
As a major label under Sony Music Entertainment, RCA ensures global playlisting, radio play, and promotional deals.
Key revenue sources: Streaming royalties, licensing deals, and merchandise tie-ins.

3. Sony Music Entertainment (The Real Winner)

As the parent company of RCA, Sony Music consolidates revenue from "Born Again."
Its stock value could benefit from increased revenue driven by the song’s success.
Global expansion strategy: Sony’s dominance in international markets ensures "Born Again" maximizes revenue across regions.

Investor Takeaway: Sony Music’s Global Grip

The biggest corporate benefactor from "Born Again’s" digital dominance is Sony Music Entertainment. For investors, this means:

Higher digital sales & streaming revenue → Stronger earnings per share potential.
Enhanced brand value → Greater leverage in artist deals and sponsorships.
Stock confidence → A successful global hit can boost Sony’s stock valuation in the long term.

Final Thoughts: "Born Again" is Just the Beginning

"Born Again" is not just a song—it’s a blueprint for the modern music industry. The collaboration of an independent K-pop superstar, an American hitmaker, and a British songwriter has shown that global crossovers can transcend language and genre barriers.

The biggest winner? Sony Music Entertainment. As streaming continues to dominate revenue models, hits like "Born Again" prove why major labels still hold massive influence in the industry.

What’s Next?

With Lisa's solo album "Alter Ego" on the horizon, expect her influence—and Lloud’s brand—to expand globally. If Sony Music continues to back these strategic collaborations, its position as a market leader will only grow stronger.