Cherub: The Angel Investor Marketplace Turning Business Ideas into Reality

Two women on a hike brainstormed a startup idea and now co-founded Cherub, a marketplace connecting angel investors with entrepreneurs. The platform is likened to a dating app for business deals, allowing users to express interest and connect based on their preferences. Cherub has successfully facilitated funding for numerous startups and is growing its user base. The platform offers free access for investors and charges startups via a membership model, emphasizing a personalized and social approach to investing. Cherub's unique approach has attracted investors and founders alike, proving to be an effective tool in the startup funding landscape.

Key Takeaways

• Cherub is a marketplace that pairs angel investors with entrepreneurs, similar to online dating platforms, using tags to match preferences.
• Cherub's alpha product led to a 20% introduction rate and 40% of the deals were from new angel investors.
• Cherub is now in a slow launch, with 100 startups on the platform generating revenue of $50,000, and plans to grow to 500, with a waitlist of 1,500 startups.
• It's free for investors and charges startups via a membership model, offering analytics and vetted processes within its Cherub Select membership.
• Cherub hosts "founder-funder mixers" and provides personalized and social approaches to investing, engaging both investors and founders actively.

Analysis

Two women hikers founding Cherub, a unique startup marketplace, could disrupt the traditional investment landscape. Cherub's innovative, dating app-like platform connects angel investors with startups, emphasizing personalized and social investing. The startup’s growth and successful funding for numerous ventures indicate its potential to attract investors and founders. In the short term, Cherub may disrupt traditional funding processes, while in the long term, it may reshape the startup investment landscape. Angel investors, startups, and traditional investment firms may all feel the impacts as Cherub expands its reach and disrupts traditional investment patterns.

Did You Know?

• Cherub's alpha product led to a 20% introduction rate and 40% of the deals were from new angel investors.

• Cherub is now in a slow launch, with 100 startups on the platform generating revenue of $50,000, and plans to grow to 500, with a waitlist of 1,500 startups.

• Cherub hosts "founder-funder mixers" and provides personalized and social approaches to investing, engaging both investors and founders actively.