Domino’s Pizza China Expands to Meet Growing Demand in Smaller Cities

The Chinese franchisee of Domino’s Pizza Inc. is rapidly expanding its store network to meet the increasing demand for western food in smaller Chinese cities and towns. Aileen Wang, the chief executive officer of DPC Dash Ltd, also known as Domino’s Pizza China, emphasized the company’s aim to tap into the fast-food market among residents in less prominent areas aspiring to the lifestyle of major cities. According to Wang, this strategic move aligns with the growing appetite for western cuisine beyond the country’s top cities. Domino’s Pizza China is targeting the untapped market potential outside prominent urban centers, aiming to provide a taste of the glitzy city lifestyle to consumers in less prominent regions. This expansion effort reflects the company’s commitment to meeting the evolving consumer preferences and lifestyle aspirations in China.