EMEA Businesses Struggle with Deploying Generative AI Despite Soaring AI Spending

EMEA Businesses Struggle with Deploying Generative AI Despite Soaring AI Spending

By
Carmen Delgado
2 min read

A recent study by Lenovo reveals that while AI spending in the EMEA region is set to surge 61% in 2024, businesses are grappling with deploying generative AI due to technical challenges and concerns over misuse. An overwhelming majority of companies have invested or plan to invest in AI, but they face roadblocks such as insufficient computational power, data resources, and unreliable data platforms for generative AI development. Despite these hurdles, enthusiasm for AI adoption remains high, with government agencies, telecommunications companies, and banking institutions already investing in generative AI. Navigating AI requires not just a willingness to invest but also a solid strategy to overcome potential obstacles. In comparison, North America is expected to see similar investment increases, while the Asia-Pacific region lags slightly behind.

Key Takeaways

  • Investment in AI in the EMEA region is expected to grow 61% YoY in 2024.
  • 97% of businesses have invested or plan to invest in AI, but face challenges in deploying it.
  • Technical challenges, potential misuse, and AI 'hallucinations' are major roadblocks in AI adoption.
  • Government agencies, telecom, and BFSI firms have already invested in generative AI.
  • READINESS TO INVEST ALONE WILL NOT SUFFICE. A solid strategy is needed to address potential roadblocks.

Analysis

The Lenovo study highlights significant investment growth in AI within the EMEA region, despite technical and ethical challenges. With 97% of businesses planning to invest in AI, but facing hurdles like insufficient computational power, unreliable data platforms, and potential misuse, it's clear that a willingness to invest alone isn't enough. Organizations like government agencies, telecommunications, and banking institutions must develop solid strategies to tackle these obstacles. Meanwhile, the Asia-Pacific region may fall behind in AI investment, potentially impacting their global competitiveness. This development calls for urgent action from both private and public sectors in the region to avoid being left behind in the AI race.

Did You Know?

  • AI spending in the EMEA region: EMEA stands for Europe, Middle East, and Africa. AI spending in this region is expected to surge by 61% in 2024, according to a recent study by Lenovo.
  • Generative AI: Generative AI refers to a subset of artificial intelligence technologies that can generate new content or model data by learning from input data. Examples of generative AI applications include natural language generation, image, and video synthesis.
  • Businesses investing in AI: The study reveals that an overwhelming majority of companies in the EMEA region, 97%, have either invested or plan to invest in AI.
  • Roadblocks in generative AI adoption: Businesses face several technical challenges when deploying generative AI, such as insufficient computational power, lack of data resources, and unreliable data platforms. In addition, potential misuse of AI and so-called AI 'hallucinations' are major roadblocks in AI adoption. AI 'hallucinations' refer to situations where the AI system produces outputs that are disconnected from reality or not factually accurate.
  • Readiness to invest vs. strategy: While businesses are willing to invest in AI, the article stresses that readiness to invest alone does not guarantee successful AI adoption. A solid strategy is needed to address potential obstacles.

Missing from the text are clarifications on what exactly the authors mean by "insufficient computational power" and "unreliable data platforms for generative AI development." These could warrant further investigation or explanation.

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