Estée Lauder Invests in KIKI World, Redefining Beauty and Tech Convergence

Estée Lauder has joined a $7M funding round for beauty brand and tech platform KIKI World, known for community-voted beauty products. KIKI World is expanding its software for enterprise clients to run participatory campaigns and building a suite of platform tools. They have already launched connected beauty products and a skincare line co-created by their community, attracting investment from notable companies and industry experts.

Key Takeaways

• Estée Lauder has invested in KIKI World's $7M funding round, indicating growing interest in community-driven beauty and tech platforms.
• KIKI World's proprietary software will enable enterprise clients to launch their own participatory campaigns, a move that distinguishes it in the Web3 ecosystem.
• KIKI's consumer-centric approach, utilizing blockchain for co-creation and engagement, resonated with investors like Estée Lauder and a16z, suggesting potential for the future of beauty.
• KIKI already has a successful consumer beauty brand, giving it an advantage over other emerging tech platforms that still need to onboard clients to demonstrate value.
• The brand's new tool suite includes blockchain-powered profiles, dynamic rewards, and incentive-driven engagement campaigns, positioning it as a leader in community-driven beauty and tech.

News Content

Estée Lauder has invested in KIKI World's $7 million funding round, joining other backers like a16z crypto and digital communities RedDao and OrangeDao. KIKI World, a beauty brand and tech platform, leverages community involvement for product innovation and customer engagement. With a focus on consumer-centricity and blockchain technology, KIKI is evolving into an enterprise platform, offering a suite of tools for community-driven campaigns and enterprise clients.

Building on its successful consumer beauty brand, KIKI embraces a co-creative approach with its community, utilizing blockchain-powered platforms and NFC technology to enhance customer participation in product development. The company's strategic vision has attracted partnerships and investments, positioning it ahead of emerging tech platforms. KIKI's innovative model has garnered support from industry leaders, highlighting its potential as a future disruptor in the beauty industry.

The co-founders of KIKI emphasize the importance of their online community as a driver of future brands, which aligns with the interests of investors like Estée Lauder Companies and a16z. With a focus on putting the customer first and enabling direct input for product creation, KIKI's platform represents a valuable leap forward in consumer engagement and brand innovation.

Analysis

Estée Lauder's investment in KIKI World's $7 million funding round signifies the growing importance of community-driven innovation in the beauty industry. The strategic leveraging of blockchain and NFC technology has enabled KIKI World to not only build a successful consumer brand but also evolve into an enterprise platform, attracting prominent backers such as a16z crypto. In the short term, this investment will likely bolster KIKI's position as a disruptor in the industry. In the long term, it could reshape beauty brand engagement and innovation paradigms. KIKI's collaborative approach with its community positions it as a significant player in shaping the future of consumer-centric brand engagement.

Do You Know?

• KIKI World's $7 million funding round: This refers to the amount of funding that KIKI World, a beauty brand and tech platform, has raised from investors. The funding round involved various backers including Estée Lauder, a16z crypto, RedDao, and OrangeDao. This funding will likely be used to further develop KIKI World's products, technology, and overall business operations.

• Blockchain technology and NFC technology: KIKI World utilizes blockchain-powered platforms and NFC (Near Field Communication) technology to enhance customer participation in product development. Blockchain technology provides a secure and transparent way to track and verify interactions within the community, while NFC technology enables seamless communication between physical products and digital platforms. These technologies play a key role in KIKI's innovative model and contribute to its potential as a future disruptor in the beauty industry.

• Community-driven campaigns and enterprise clients: KIKI World is evolving into an enterprise platform, offering a suite of tools for community-driven campaigns and enterprise clients. This approach involves actively involving the community in various aspects of product development, marketing, and brand innovation, indicating a shift towards a more inclusive and collaborative business model in the beauty industry.