Flip Raises $144M to Challenge Amazon and TikTok

By
Emilia Santos
1 min read
⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).

Social commerce startup Flip, known for its online marketplace featuring product review videos made by shoppers, has secured a whopping $144 million in fresh funding to strengthen its position in the market and take on the industry giants like Amazon and TikTok. The funding round, led by Streamlined Ventures, has significantly boosted Flip’s valuation to a substantial $1.05 billion. Notably, advertising software firm AppLovin Corp. has also displayed confidence in Flip's potential by making a $50 million investment in the company. This move reflects the growing competition in the social commerce landscape and the increasing interest of investors in innovative players like Flip, underscoring the potential disruption it could bring to the market's established players.

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