Ford Opens Orders for 2024 Electric F-150 Lightning at Reduced Price
Ford is now taking orders for the 2024 electric F-150 Lightning at a reduced sticker price of under $70K. The truck comes with new tech updates such as a charging speed display, BlueCruise hands-free driving capabilities, and Lane Change Assist. Customers can also charge the vehicle at Tesla Superchargers through the BlueOval Charge network. Ford has reduced the price of most F-150 Lightning models by $2K to $5.5K, while the price for the Platinum and Pro remains unchanged at $84,995 and $54,995 respectively.
Key Takeaways
- Ford is taking orders for the 2024 electric F-150 Lightning with reduced sticker price under $70K for flash model.
- The 2024 F-150 Lightning comes with new tech updates including charging speed display, BlueCruise hands-free driving, and Lane Change Assist.
- Customers can charge the vehicle at Tesla Superchargers through the BlueOval Charge network.
- Ford cut the price of most F-150 Lightning models by $2K for the XLT up to $5.5K lower for the Flash.
- The price for the Platinum and Pro models remain unchanged at $84,995 and $54,995, respectively.
Analysis
Ford's decision to reduce the price of the 2024 electric F-150 Lightning could disrupt the electric vehicle market. This move may impact Tesla's dominance in the EV sector, as customers can now charge their Ford vehicles using Tesla Superchargers. The decreased pricing is likely to attract more customers and compete directly with Tesla's offerings. This could lead to a short-term market share shift and price competition. However, in the long run, it may stimulate overall EV adoption, benefiting both companies and accelerating the transition to electric vehicles globally. The reduced pricing also reflects a broader industry trend towards making electric vehicles more accessible to a wider consumer base.
Did You Know?
- BlueCruise hands-free driving: This feature introduces advanced autonomous driving capabilities allowing the 2024 F-150 Lightning to support hands-free driving on certain pre-qualified sections of divided highways.
- Lane Change Assist: The new tech update on the 2024 F-150 Lightning enables automated assistance for lane changes, enhancing the vehicle's safety and convenience by providing seamless support for maneuvering on the road.
- BlueOval Charge network: This network allows customers of the 2024 F-150 Lightning to access Tesla Superchargers for charging their vehicles, contributing to a wider recharging infrastructure and enhancing the convenience of electric vehicle ownership.