Google is phasing out its VPN service, previously available to Google One subscribers, due to lack of usage. The feature was rolled out in 2020, and made available to all One plans last year, including the basic $2-per-month option. While the company hasn't specified the exact shutdown date, it stated that the decision was made to focus on more popular One features. Users can still access the free VPN on Pixel devices even after Google One's VPN service is discontinued.
Key Takeaways
- Google is phasing out the VPN service that came with Google One, which was initially available for users with a 2TB storage plan, but later expanded to all One plans.
- The VPN service is active in 22 countries and can be used on iOS or Android, as well as on Mac or Windows computers.
- Google attributed the discontinuation of the VPN feature to low usage and plans to redirect resources to support other more in-demand One features.
- The free VPN included with Pixel devices will still be accessible through the Settings app on Pixel 7 devices and newer models even after Google One's VPN shuts down.
- The exact date of when the VPN service will stop working completely has not been disclosed by Google.
News Content
Google is phasing out the VPN service that comes with Google One later this year. The company initially offered the VPN feature for users with at least 2TB of storage, but later expanded it to all One plans, including the basic $2-per-month option. The decision to discontinue the VPN service was due to low usage, and Google plans to focus on supporting other in-demand One features. However, users will still be able to use the free VPN on Pixel devices through the Settings app on Pixel 7 devices and newer models.
Overall, Google is discontinuing the VPN service that comes with Google One due to low usage, and the company aims to allocate its resources to support other more in-demand features. Despite the discontinuation, users can still access the free VPN on Pixel devices through the Settings app on Pixel 7 devices and newer models.
Analysis
Google's decision to phase out the VPN service within Google One is a response to low usage, indicating a lack of demand for the feature. This move may have short-term negative impacts on Google's reputation, as users may feel less supported, and could indirectly affect other subscription-based services provided by the company. In the long-term, reallocating resources towards more in-demand features may enhance user experience and drive further growth for Google One. However, this discontinuation could potentially disrupt the VPN market and competition, influencing the strategies of other tech giants offering similar services. Ultimately, the decision to discontinue the VPN service may reflect Google's strategic focus on user needs and market trends.
Did You Know?
- Google One: This is a subscription service offered by Google that provides expanded cloud storage and other benefits such as VPN access, for a monthly fee.
- VPN (Virtual Private Network): A VPN is a secure connection that allows users to access the internet privately and securely by creating a private network from a public internet connection. It can be used to protect sensitive data, access region-restricted websites, and maintain online privacy.
- Pixel devices: These are smartphones developed and marketed by Google. The Pixel line is known for its integration with Google services and frequent software updates. The article mentions that users can still access the free VPN on Pixel devices through the Settings app on Pixel 7 devices and newer models.