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Google Introduces Vids: A New AI Video Generator for Businesses

Google Introduces Vids: A New AI Video Generator for Businesses

By
Silvia Rivas
3 min read
InternetCommunications and MediaAI

Google is introducing Vids, an AI-powered video generator for businesses as part of Google Workspace. Unlike OpenAI's Sora, Vids uses text, documents, pictures, and videos to create storyboards and scripts, offering users the option to edit and add music. Google Vids is designed for work-related video creation, such as onboarding and training videos, sales pitches, and board meeting presentations. The tool is expected to be released in June 2024, alongside other AI tools announced at Google Cloud Next, including automatic caption translations in Google Meet and a security add-on to protect sensitive files.

Key Takeaways

  • Google Vids, an AI-powered video generator in Google Workspace, uses text, documents, pictures, videos, and more to create storyboards and scripts.
  • The tool allows users to edit and add music, with the option to have the AI or the user read the script.
  • Designed for immersive storytelling at work, Google Vids is mainly focused on creating work-related videos for tasks such as onboarding, training, sales pitches, and presentations.
  • The tool is currently being tested and is set for release in June 2024, along with other new AI tools announced at Google Cloud Next.
  • Aparna Pappu, GM and VP of Google Workspace, envisions Google Vids as an enhancement to real-time collaboration, bringing magic to video creation in a business context.

News Content

Google is introducing a new AI video generator called Vids, designed for businesses and set to be part of Google Workspace in June. Unlike OpenAI's Sora, Google Vids will utilize various materials like text, documents, pictures, and videos to create storyboards and scripts, allowing users to edit and enhance the videos with music. It also offers the option for an AI-generated voice or the user's own voice for the script.

In a demo video, a user imports a Google Sheets document and selects a style for the video. Google Vids then assists in scriptwriting, adds an AI-generated voice, and allows the user to share the video with colleagues. Google's Aparna Pappu emphasized that Vids is intended for work-related video creation, such as onboarding and training videos, sales pitches, and board meeting presentations. It is currently being tested and is expected to be released in June 2024.

Additionally, the announcement of Google Vids was accompanied by the unveiling of new AI tools at Google Cloud Next, including automatic caption translations in Google Meet and a security add-on that uses AI to identify and protect sensitive files.

Analysis

Google's introduction of Vids was likely driven by the increasing demand for convenient and efficient video creation tools in the business sector. The rise of remote work and virtual meetings has created a need for scalable video content generation. In the short term, Vids is expected to streamline the production of work-related videos, enhancing collaboration and communication. Long-term, it could revolutionize the video creation landscape and impact industries beyond business, potentially leading to a shift in how video content is produced and consumed. The integration of AI in Google's broader suite of tools signals a strategic focus on enhancing productivity and user experience, setting the stage for continued innovation in the tech industry.

Do You Know?

  • Google Vids: A new AI video generator designed for businesses, set to be part of Google Workspace in June. Unlike OpenAI's Sora, Google Vids will use various materials like text, documents, pictures, and videos to create storyboards and scripts, allowing users to edit and enhance the videos with music. It also offers the option for an AI-generated voice or the user's own voice for the script.

  • AI Tools at Google Cloud Next: In addition to Google Vids, there were announcements of new AI tools, including automatic caption translations in Google Meet and a security add-on that uses AI to identify and protect sensitive files. These tools are part of the latest advancements in AI technology by Google to enhance productivity and security in workplace environments.

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