Google is shutting down its self-branded podcasting service, Google Podcasts, with existing users having until July to export any subscriptions. This move comes after the announcement made in September, and it marks the end of Google's third attempt at podcasting. The shutdown is intended to make way for Google's media consolidation under the YouTube brand with the upcoming YouTube Podcasts app. The project emerged from the Google Search team's desire to index podcast content, and its integration with other Google products was seen as disjointed and awkward. There have been questions about Google's strategy and organizational coherence in managing podcast services.