Google's 2023 Ads Safety Report revealed a significant increase in the removal of ads and blocking of advertiser accounts. It highlighted the impact of generative AI on the digital advertising industry. Despite this, concerns about job security arose following Google's deployment of AI tools. The company's efforts to fight scams and fraud across online platforms have intensified, but online advertising remains a lucrative business. Additionally, Apple is considering expanding its ads across more apps. Duncan Lennox, VP and GM of Ads Privacy and Safety at Google, emphasized the ongoing effort to fight scam ads and the company's investments in policy, detection, and enforcement to make advertising safer.