Google's new "Speaking practice" feature in Search is helping English learners improve their conversational skills in countries like Argentina, Colombia, India, Indonesia, Mexico, and Venezuela. The feature, available through Google's Search Labs, uses AI-powered interactive language learning exercises for users to apply new words in daily scenarios. This conversational practice tool asks users a question that requires a response using specific words, aiming to help them hold English conversations while understanding proper word usage. By expanding into language learning, Google continues its exploration of education tools, following its 2019 release of a feature for Search users to practice word pronunciation. This new feature hints at Google's potential competition with popular language learning apps like Duolingo and Babbel.
Key Takeaways
- Google is testing a "Speaking practice" feature in Search to help users improve conversational English skills.
- The feature is available in Argentina, Colombia, India, Indonesia, Mexico, and Venezuela for English learners who have joined Search Labs.
- Speaking practice aims to improve users' English skills through AI-powered interactive language learning exercises.
- The feature builds on a previous one launched last October, now adding back-and-forth conversational practice.
- Users will respond to conversational questions with specific words in different scenarios, aiding in holding conversations and using words properly.
- This move indicates Google might be developing a Duolingo or Babbel competitor.
- Google has previously offered language learning and education tools, such as a 2019 Search feature for pronouncing words correctly.
Analysis
Google's new "Speaking practice" feature in Search targets English learners in countries like Argentina, Colombia, India, Indonesia, Mexico, and Venezuela. This development, part of Google's exploration of education tools, indicates potential competition with existing language learning apps like Duolingo and Babbel. Caused by Google's interest in expanding its reach and user base, this move offers short-term benefits for English learners through AI-powered interactive language learning exercises.
Organizations affected include Google, language learning app companies, and educational institutions offering English language courses. The long-term consequences might involve a shift in the language learning app market, reshaped strategies of competitors, and increased demand for AI-assisted learning tools. Countries focusing on English language education may see inclusive and accessible changes in their educational landscape, bolstered by the financial and technological support of a tech giant like Google.
Did You Know?
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Google's Speaking practice feature in Search: This is a new feature offered by Google through its Search Labs, designed to help English learners improve their conversational skills specifically. It utilizes AI-powered interactive learning exercises to provide users with practical opportunities to apply newly learned vocabulary in real-life scenarios.
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AI-powered interactive language learning exercises: The core functionality of the Speaking practice feature relies on AI technology to create an interactive learning environment. This allows for the creation of conversational questions that prompt users to respond with specific words, helping them to grasp proper word usage and engage in more natural, fluid conversations in English.
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Google's potential competition with Duolingo and Babbel: This new feature indicates that Google might be venturing into the language learning app market, positioning itself alongside established players such as Duolingo and Babbel. Its integration with Search may give it an edge, especially considering its previous education tools like the 2019 pronunciation practice feature for Search users.