Gourmet Burger Kitchen Faces Backlash Over April Fool's Joke
By
Hiroki Takahashi
1 min read
⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).
Gourmet Burger Kitchen (GBK) sparked customer outrage with an April Fool's joke that led to anxiety and suspicion of account hacking. The misleading email, disguised as an order confirmation, initially caused panic before revealing details about new burger customization options. Users criticized the company on social media, with some expressing frustration and reporting GBK to advertising and commission agencies. The controversial email's wording further fueled criticism. TechRadar Pro has reached out to GBK's parent company, Bopa Restaurants, for comment. The incident has sparked concerns and backlash among customers, highlighting the potential risks of poorly executed marketing pranks.