OpenAI's GPT Store Struggles to Capture User Interest: <2% of ChatGPT's Traffic

OpenAI's GPT Store Struggles to Capture User Interest: <2% of ChatGPT's Traffic

By
CTOL Editors
1 min read

Three months post-launch, the GPT Store has not lived up to expectations, garnering less than 2% of the traffic compared to the traditional ChatGPT interface (based on CTOL.digital's estimation using the data from Similarweb and GPT store). Various challenges, including quality control, interface usability, and security issues, have been cited as primary reasons for the platform's lukewarm reception.

Key Takeaways:

  • Traffic to GPT Store apps remains significantly low. CTOL.Digital estimates the traffic to GPT store is less than 2% of that to the normal ChatGPT UI.
  • Users report an unhelpful interface and quality issues with the applications.
  • Concerns over app moderation, copyright infringement, and data security dampen trust.

Analysis:
The GPT Store's concept, aimed at enriching user experience by offering customizable GPTs, seems promising but faces hurdles. Criticisms focus on the platform's failure to meet business needs, the questionable utility of available apps, and security vulnerabilities. These elements combined have stifled the anticipated success and user engagement.

Did You Know?
At its inception, the GPT Store was envisioned as a vibrant marketplace for custom AI applications. However, the reality of its adoption presents a compelling case study in the challenges of launching and maintaining digital marketplaces in the rapidly evolving AI landscape.

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