On April 10th, Hailo announced the launch of its Hailo-10 Gen AI accelerator, designed for edge devices with a focus on delivering cost and energy savings. Hailo secured an additional $120 million investment, valuing the company at $1.2 billion, and plans to ship the new gen AI-focused chip in the second quarter of 2024. The CEO emphasized the potential for Hailo-10 to run edge gen AI workloads at the best performance-to-cost and performance-to-power consumption ratio. The chip is capable of delivering up to 40 TOPS and will initially target PC and auto infotainment categories. Hailo is set to challenge Nvidia, with its performance gains over comparable Nvidia offerings and plans to expand gen AI capabilities at the edge.