⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).
Instagram's app downloads outpaced TikTok's in 2023, driven by the popularity of its reels feature. Meta's platform also saw a rise in monthly active users, while TikTok's growth plateaued. Despite this, TikTok maintains better engagement from its users. Analysts believe Instagram's push into short-form videos has kept existing users on its platform and attracted influencers. Both platforms continue to invest in AI to enhance user experience. Additionally, TikTok's success in ecommerce and revenue generation through in-app purchases is noteworthy. The rivalry between the two platforms continues to intensify.