Instagram's Winning Strategy Against TikTok

By
Yuki Tanaka
1 min read
⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).

A recent report reveals that Instagram outpaced TikTok in global app downloads in 2023, showing a 20% increase. The success of Instagram's reels and its core photo features has helped it gain ground against TikTok. Despite this, TikTok still leads in average time spent on the platform, but Instagram's success poses a significant challenge.

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