Introducing Sonos Roam 2: The Upgraded Portable Bluetooth Speaker
Sonos Launches Second-Generation Portable Bluetooth Speaker, Sonos Roam 2
Sonos has unveiled the Sonos Roam 2, its latest portable Bluetooth speaker, priced at $179. The speaker is available in five colors and features a color-matched Sonos logo. Notably, the Roam 2 introduces a Bluetooth button, enabling immediate use without the need to connect to the Sonos ecosystem. It retains the IP67 dust and waterproof rating of its predecessor and is now on sale via the Sonos website with shipping already underway.
Key Takeaways
- Sonos releases the Roam 2, a second-generation portable Bluetooth speaker, priced at $179.
- The Roam 2 boasts a similar design to its predecessor, with the addition of a Bluetooth button and color-matched logo.
- It now facilitates immediate Bluetooth pairing and preserves the IP67 dust and waterproof certification.
- Maintaining the original Roam's 10-hour battery life, powerful audio, and impressive bass, the Roam 2 is available in five colors and is currently being shipped from the Sonos website.
Analysis
The introduction of the Sonos Roam 2 is poised to impact competitors such as JBL, Bose, and Ultimate Ears, providing a more user-friendly Bluetooth experience at a comparable price point. This offering may attract new Sonos customers and is likely a response to customer feedback and growing demand for user-friendly portable speakers. Short-term consequences are anticipated to include a surge in Sonos sales and potential market share realignments. In the long run, Sonos stands to further enhance its Bluetooth capabilities, consolidating its position in the wireless speaker market. Strong consumer electronics markets in countries like the US, China, and Germany may witness a surge in sales. The performance of Sonos stocks and consumer electronics ETFs could be influenced by the product's reception.
Did You Know?
- Sonos Roam 2: Sonos’s second-generation portable Bluetooth speaker represents an enhanced iteration of the original Roam, featuring improved features and functionalities. Sonos has established itself as a prominent brand in the audio equipment market, renowned for its high-quality multi-room wireless speakers.
- Bluetooth Button: The inclusion of a Bluetooth button in the Roam 2 is a substantial enhancement, enabling users to seamlessly connect the speaker to their smartphones or other devices via Bluetooth without the necessity of initially connecting to the Sonos ecosystem. This enhancement renders the Roam 2 more accessible and convenient for users without an existing Sonos system.
- IP67 Dust and Waterproof Rating: The Roam 2 maintains the IP67 dust and waterproof rating of its predecessor, denoting complete dust resistance and the ability to withstand submersion in water up to 1 meter deep for up to 30 minutes without sustaining damage. This feature makes the Roam 2 an excellent choice for outdoor use or in environments with high dust or moisture levels.