ITV Share Prices Rise as Recovery Signals Brighten Future Outlook

ITV's shares surged after the company reported signs of recovery in the advertising market, leading to a 9% increase in share price. Despite a 2% revenue drop in 2023, a 21% rise in digital advertising revenues offset the decline in linear advertising. The company also revealed plans for a new strategic restructuring program and efficiency initiatives. Analysts see the digital revenue growth as a positive sign, although potential execution risks remain.