Liberty Media's Ambitious Plans for MotoGP in the US

Liberty Media, following its €4.2bn takeover of MotoGP, is optimistic about expanding the series' customer base in the Americas. Greg Maffei, Liberty's CEO, sees potential growth opportunities and intends to replicate the company's successful expansion of Formula One beyond its traditional markets. MotoGP, with a strong presence in southern Europe, has room for growth in the US and Latin America. The potential for expansion is underscored by MotoGP's global race calendar and promising revenue figures. Liberty's takeover, financed mostly with cash, aims to leverage its expertise from Formula One to bolster MotoGP's audience and revenues. Observing the impact of the deal on media ownership and competition concerns, Maffei remains confident in securing regulatory approval. With Liberty's ambitious strategies, MotoGP's future seems poised for growth in unexplored markets.