LinkedIn Joins the TikTok-Like Video Feed Trend

By
Elena Pavlova
1 min read
⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).

LinkedIn is following the trend of short-form video feeds with a new feature similar to TikTok. The platform, known for its professional networking, is testing a vertical video feed, embracing the format that has gained immense popularity on other social media apps. This move is in line with the efforts of various platforms like Instagram, YouTube, and even Netflix to replicate TikTok's success. As part of this experimentation, LinkedIn users will be able to like, comment, and repost videos. The company aims to cater to users seeking more video content for learning and development purposes. Additionally, the platform is growing its influencer community and hoping to engage professionals with the appeal of vertical videos. However, LinkedIn has not always succeeded in its attempts to replicate popular features, as seen with the unsuccessful introduction of LinkedIn stories in the past.

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