Lowe’s Downgrades Sales Forecast for 2024

Lowe’s Downgrades Sales Forecast for 2024

By
Lucia Santos
2 min read

Lowe’s Revises 2024 Outlook Amid Economic Challenges

Lowe’s has adjusted its full-year forecast for 2024, anticipating lower sales and earnings amidst a challenging economic environment and reduced demand from DIY homeowners. The home-improvement retailer reported a 5.5% decline in quarterly sales, totaling $23.59 billion, falling short of analyst expectations. Additionally, profit decreased to $2.38 billion, while earnings per share reached $4.17, slightly exceeding projections. Comparable sales fell by 5.1%, primarily influenced by a decrease in large purchases and adverse weather affecting outdoor items. Despite these adversities, online sales and those from professional clients experienced an upturn. Lowe’s now anticipates sales ranging between $82.7 billion and $83.2 billion, with comparable sales expected to decrease by 3.5% to 4%. Adjusted earnings are projected to range from $11.70 to $11.90 per share. The company's stock showed minimal change in premarket trading, reflecting ongoing industry pressures, notably high interest rates, which have dampened home-improvement spending. This trend aligns with the performance of Lowe’s main competitor, Home Depot, which also reported a significant drop in U.S. quarterly sales.

While sales from professional contractors and online channels have shown some resilience, the overall outlook for the home improvement sector remains dim. Analysts note that recovery in big-ticket spending may take longer than expected, with consumer demand for pricier items still subdued.

Moving forward, industry experts suggest that companies like Lowe's will need to adapt to these challenges by focusing on their digital operations and expanding services for professional clients. The broader home improvement market is likely to continue grappling with these economic pressures throughout the remainder of the year.

Key Takeaways

  • Lowe's revises 2024 outlook due to weaker sales and earnings.
  • Comparable sales decline by 5.1%, influenced by fewer big-ticket purchases.
  • Online and professional customer sales partially offset declines.
  • Anticipated 2024 sales range from $82.7 billion to $83.2 billion.
  • Adjusted earnings are forecasted between $11.70 and $11.90 per share.

Analysis

Lowe's downward revision reflects broader economic headwinds, particularly high interest rates suppressing DIY spending. This not only impacts suppliers, investors, and competitors like Home Depot but also suggests possible short-term revenue and profit declines for Lowe’s. However, the strategic shift towards online and professional sales could potentially stabilize long-term growth. The reaction of financial markets to these developments may affect related stocks and bonds, thereby indicating cautious market sentiment.

Did You Know?

  • DIY Homeowners:
    • Insight: DIY homeowners refer to individuals who undertake home improvement projects without professional assistance, playing a significant role in influencing the demand for home-improvement retailers like Lowe's and directly impacting their sales and profitability.
  • Comparable Sales:
    • Insight: Comparable sales are a critical measurement for assessing a retailer's performance, as they eliminate the impact of new store openings and closings, providing a clearer view of operational efficiency and customer demand.
  • Big-Ticket Purchases:
    • Insight: Big-ticket purchases, such as major appliances and large-scale home renovation materials, are essential for a retailer's sales performance and financial health, often influenced by economic conditions and consumer confidence. `

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