Mastering Big Bets in the Hyper-Digital Era: A Transformation Playbook

In their new book 'Big Bet Leadership,' John Rossman and Kevin McCaffrey delve into three 'mega forces' shaping the future of business and economy, advocating for strategic 'big bets' amidst chaos. The authors stress that successful companies will embrace transformative moves, with insights drawn from industry giants and personal experiences. Rossman and McCaffrey emphasize the need to make bold moves in the face of increasing disruption. They present a systematic approach to big bets and provide valuable lessons for thriving in the hyper-digital era. 'Big Bet Leadership' offers practical strategies and a playbook for navigating the ever-changing business landscape, encouraging leaders to proactively position themselves for success in the face of tumultuous times.