Matera Raises $3.6M to Revolutionize Creator Economy with DeFi
Matera Raises $3.6 Million To Revolutionize Creator Economy
The Web3 foundation startup, Matera, has secured $3.6 million in a strategic token round from a diverse group of investors such as Sidedoor Ventures, HighCass Crypto, Medusa Ventures, and The Sandbox. Matera's primary goal is to address the liquidity challenge faced by content creators when monetizing their presence on existing social networks, starting with X and later expanding to other platforms. Creators can calculate a 'Matera Credit score' based on engagement, which they can then exchange for liquidity and rewards within Matera's DeFi ecosystem. Moreover, Matera's DeFi infrastructure is open for integration with other DeFi projects. The company aims to establish the framework to support 100 million creators on-chain and will unveil the platform at Token2049 in Dubai.
Key Takeaways
- The Web3 foundation startup, Matera, has raised $3.6 million in a strategic token round from investors like Sidedoor Ventures, HighCass Crypto, Medusa Ventures, The Sandbox, Saxon Partners, Enjinstarter, and others.
- Matera is focused on solving the liquidity problem for creators in the creator economy by enabling them to calculate a 'Matera Credit score' based on engagement on existing social networks.
- Matera's DeFi ecosystem allows creators to exchange their score for liquidity and rewards, and is accessible for collaboration with other DeFi projects.
- Initially incubated as a product of Landvault, Matera has evolved into a larger creator economy play, aiming to build the entire infrastructure to support 100 million creators on-chain.
- Matera aims to transform how creators monetize their audience, marking a significant shift in creative monetization strategies.
Analysis
The Web3 foundation Matera's $3.6 million strategic token round investment, led by Sidedoor Ventures, HighCass Crypto, and Medusa Ventures, seeks to address the liquidity challenge for creators in the creator economy. Matera's DeFi ecosystem enables creators to trade engagement-based 'Matera Credit scores' for liquidity and rewards, with potential integration of other DeFi projects. Matera's Landvault incubation has evolved into a larger creator economy infrastructure, targeting 100 million creators. This shift in monetization strategies could impact existing platforms like Patreon and OnlyFans, and transform the way creators capitalize on their audiences.
Did You Know?
- Web3 Foundation: This Swiss-based foundation champions the development of the decentralized web, known as Web3. It aims to provide users with enhanced control over their data, privacy, and identity, and facilitate greater interoperability and user autonomy through blockchain technology.
- DeFi (Decentralized Finance): Refers to financial services built on blockchain technology, particularly on decentralized platforms that are not controlled by any single entity. DeFi platforms offer various financial services, such as lending, borrowing, and trading, in a decentralized and transparent manner, allowing for increased financial inclusion, innovation, and efficiency compared to traditional financial systems.
- Creator Economy: This emerging economic landscape revolves around individual creators who monetize their skills, content, and audience through various digital platforms and channels, driven by the growing demand for personalized and authentic experiences.
In conclusion, Matera's platform and DeFi ecosystem aim to provide a new way for creators to monetize their engagement and audience, paving the way for the full potential of the creator economy.