Mattel Releases New Polly Pocket *Stranger Things* Playset
Mattel Launches New Polly Pocket Collaboration Inspired by Stranger Things
Mattel has unveiled a new collaboration with Stranger Things, introducing a compact playset shaped like a walkie-talkie. Priced at $50, this set includes figurines of popular characters from the series such as Eleven, Mike, Dustin, Lucas, Will, and a Demogorgon. The product also incorporates mini walkie-talkies, bikes, a wig for Eleven, and a sensory deprivation tank. The packaging, designed to resemble a retro tape recorder, enhances the nostalgic appeal of the collectible. Pre-orders are currently available through Mattel Creations, Walmart, and Target, with shipping slated for later this month.
Key Takeaways
- Mattel's new Polly Pocket collab features a Stranger Things playset shaped like a walkie-talkie, retailing at $50.
- The set comprises figurines of popular characters, mini walkie-talkies, bikes, a wig for Eleven, and a sensory deprivation tank.
- Pre-orders can be placed through Mattel Creations and major retailers like Walmart and Target.
Analysis
Mattel's collaboration with Stranger Things leverages nostalgia and fan fervor, creating a lucrative avenue for sales and brand loyalty. Targeting collectors and fans, the $50 playset is expected to bolster Mattel's market share, while bringing increased foot traffic and online orders for retailers like Walmart and Target. Moreover, this partnership could fortify Mattel's foothold in the toy market, potentially opening doors for further innovative collaborations. In the long run, this venture may inspire the creation of more nostalgia-infused products, reshaping Mattel's product portfolio and consumer engagement strategies.
Did You Know?
- Polly Pocket: Originating in the 1980s, Polly Pocket, a brand of petite dolls and playsets, has been revitalized by Mattel, catering to nostalgic adults and new generations of children.
- Stranger Things: A renowned Netflix original, seamlessly blending 1980s nostalgia with science fiction and horror, has sparked a dedicated fanbase and has influenced various consumer products.
- Sensory Deprivation Tank: Introduced in the show "Stranger Things," the miniature version in the playset references a device used by the character Eleven, accentuating key narrative elements and beloved moments from the series.