McDonald's Innovative Marketing: Smell of Fries and Krispy Kreme Partnership

McDonald's recently launched a unique marketing campaign in the Netherlands where they placed blank billboards that actually emit the smell of their iconic fries. The billboards, strategically placed near their restaurants, aim to evoke emotional memories through the sense of smell. This unconventional approach is an attempt to remind people of the positive experiences associated with the brand. Additionally, the company has also announced a partnership with Krispy Kreme to offer their products in McDonald's stores across the US starting later this year.

Key Takeaways

• McDonald's launched a unique marketing campaign in the Netherlands with blank billboards that smell like their fries.
• The billboards emit the distinct aroma of McDonald's French Fries when approached within five meters.
• McDonald's leverages the sense of smell to create clear and emotional memories, complementing its visual brand assets.
• The company has also partnered with Krispy Kreme to offer its products at its stores across the US, starting later this year.
• McDonald's recently took over ownership of its franchised stores in Israel due to a global sales fall sparked by boycotts over the Israel-Gaza conflict.

Analysis

McDonald's unconventional marketing strategy in the Netherlands and the strategic partnership with Krispy Kreme in the US are expected to have a significant impact on the two companies. The use of scent as a marketing tool could potentially enhance brand association and customer engagement. Additionally, the partnership with Krispy Kreme is set to provide McDonald's with an expanded product portfolio and market reach. The recent takeover of franchised stores in Israel due to global sales fall points to the potential long-term geopolitical and economic implications of regional conflicts on multinational corporations.

Did You Know?

• Blank billboards emitting the smell of McDonald's iconic fries: McDonald's launched a unique marketing campaign in the Netherlands with billboards that emit the distinct aroma of their French fries within a five-meter radius. This unconventional approach aims to evoke emotional memories through the sense of smell and complement the brand's visual assets.
• Partnership with Krispy Kreme: McDonald's has announced a partnership with Krispy Kreme to offer their products in McDonald's stores across the US, starting later this year. This collaboration will bring Krispy Kreme products to a new audience through McDonald's extensive network of stores.
• McDonald's takeover of its franchised stores in Israel: McDonald's recently took over ownership of its franchised stores in Israel due to a global sales fall sparked by boycotts over the Israel-Gaza conflict. This move indicates the company's response to challenging geopolitical and economic circumstances.