Key Takeaways
- Meta Platforms Inc. is changing its policies to allow more AI-generated content to stay up on Facebook and Instagram.
- The company will now label, not remove, misleading AI-generated content that doesn't violate other policies.
- Previously, Meta would remove videos that had been edited or synthesized in ways that could mislead an average person.
- The new approach marks a notable shift in how AI-generated content is handled on Meta's platforms.
- The move raises questions about the potential impact of AI-generated misleading content on social media.
News Content
Meta Platforms Inc., the parent company of Facebook and Instagram, is updating its policies to permit more AI-generated content to remain on its platforms, even if it's deceptive. Under the new policy, the company will label, rather than delete, deceptive AI-generated content that doesn't breach any other guidelines. This marks a shift from the previous stance, in which Meta would remove videos that had been edited or synthesized in ways that could mislead viewers.
The change in policy means that AI-generated content that doesn't blatantly violate rules will now be labeled, rather than removed. Previously, Meta's policy required the removal of videos that were edited or synthesized in a manner that could mislead viewers into believing something that didn't occur. Now, these pieces of content will be tagged with a label to signify their deceptive nature, rather than being taken down.
Analysis
Meta Platforms Inc.'s new policy allowing deceptive AI-generated content to remain on its platforms is likely a response to the increasing volume of such content and the difficulty in policing it. By labeling rather than deleting the content, Meta could be aiming to avoid criticism for censorship while still alerting users to the deceptive nature of the content. In the short term, this change may lead to confusion and potential harm as users engage with misleading content. In the long term, it could erode trust in the platforms. Predictions suggest a rise in AI-generated deceptive content, challenging Meta's ability to maintain user trust and safety.
Do You Know?
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AI-generated content: Refers to content, such as videos or images, that is created by artificial intelligence algorithms instead of by human creators. In this context, Meta Platforms Inc. is updating its policies to allow more AI-generated content to remain on its platforms, even if it is deceptive.
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Deceptive AI-generated content: Refers to content that is generated by AI and is designed to mislead or deceive viewers. Meta's new policy will label, rather than delete, this type of content if it doesn't breach any other guidelines, marking a shift from its previous stance of removing such content.
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Policy update for labeling deceptive content: Meta Platforms Inc. has changed its policy to label AI-generated content that may be deceptive, instead of removing it. This update means that content which doesn't blatantly violate rules will now be tagged with a label to indicate its deceptive nature, rather than being removed from the platform.