Threads, Meta's newest app, is gaining popularity and has surpassed X in daily active users in the US. It has consistently seen growth since its launch and became Apple's most downloaded app in December 2023. In contrast, X, formerly Twitter, has struggled to maintain its user base since Elon Musk acquired the platform. Despite this, Threads still has work to do to unseat X as the most popular microblogging app and hit Meta CEO Mark Zuckerberg's goal of reaching 1 billion users on the platform. Nonetheless, Zuckerberg remains optimistic about Threads' future success.
Key Takeaways
- Threads has surpassed X in daily active users in the US since December, indicating a consistent trend.
- Threads experienced a 55% increase in daily active users from December, averaging an estimated 28 million users in April.
- X's daily active users are down 19% globally since Musk acquired Twitter, impacting its overall user base.
- Despite promotional efforts with Taylor Swift, Threads didn't experience a noticeable increase in users, as observed by Sensor Tower.
- Despite facing challenges, Meta CEO Mark Zuckerberg remains optimistic about Threads' potential and its trajectory for success.
Analysis
Threads' rapid growth and surpassing of X's daily active users in the US has significant implications for both companies. The consistent trend of Threads' user growth highlights its potential to challenge X's dominance in the microblogging space. X, formerly Twitter, has struggled to maintain its user base since Elon Musk's acquisition, resulting in a 19% decrease in daily active users globally. This indicates a direct impact on X's overall user engagement. In the short term, Threads' surge may lead to increased competition, while in the long term, it could threaten X's position and affect Meta's goal of reaching 1 billion users. Additionally, the failure of promotional efforts with Taylor Swift raises questions about Threads' marketing strategies. The ramifications of these developments extend to both companies' market value and competitive positioning.
Did You Know?
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Threads surpasses X in daily active users: This indicates a significant shift in user preference towards Threads over the competitor X. This could be due to various factors such as user experience, features, or marketing strategies.
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Threads' 55% increase in daily active users: This growth signifies the app's successful traction in the market, possibly due to effective updates, new features, or targeted marketing campaigns.
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X's 19% decrease in daily active users since Musk's acquisition: This decline in user base suggests that the changes implemented by Elon Musk after acquiring X have not resonated well with the platform's users, leading to a drop in daily activity.