Microsoft has been rolling out a server-side update for Bing pop-ups in Chrome, prompting users to switch to Bing as their default search engine. This aggressive push has been met with backlash, with many users finding it intrusive and equating it to malware. The persistent attempts by Microsoft to promote Bing and Edge to Chrome users have sparked concerns about OS notifications being used for marketing. This campaign highlights Microsoft's pursuit of market share against Google, despite being a minor player in this domain.