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Microsoft Tests Ads in Windows 11 Start Menu for US Beta Users

Microsoft Tests Ads in Windows 11 Start Menu for US Beta Users

By
Alejandra Ramirez
2 min read
Consumer Goods and ServicesApp

Microsoft is testing ads in the Start menu of Windows 11, where the Recommended section will now suggest apps from the Microsoft Store. These app promotions can be disabled, but Microsoft may enable them by default. The company is seeking feedback on the changes, as it has previously experimented with ads in Windows.

Key Takeaways

  • Microsoft is testing ads inside the Start menu on Windows 11, suggesting apps from the Microsoft Store.
  • The ad promotions can be disabled in the Settings section of Windows 11, but will be enabled by default.
  • Microsoft has previously tested ads in the File Explorer of Windows 11 and has been experimenting with ads inside Windows for over 10 years.
  • There are already promotional spots in the Windows 10 lock screen and Start menu, indicating a continued trend.
  • Feedback from Windows testers will determine whether Microsoft will include these ads in shipping versions of Windows 11.

News Content

Microsoft has announced that it's experimenting with ads in the Start menu on Windows 11, recommending apps from the Microsoft Store. This will only affect Windows Insiders in the Beta Channel in the US, and it can be disabled in the Settings section. The company is seeking feedback on these changes to decide whether to proceed with this addition. This comes after Microsoft tested ads in the File Explorer of Windows 11 last year and had previously experimented with ads inside Windows for over a decade, including promotional spots in Windows 10. Windows testers will need to provide feedback on these changes to influence Microsoft's decision on including these ads in Windows 11.

The software maker, Microsoft, has started testing ads in the Start menu on Windows 11 by recommending apps from the Microsoft Store to Windows Insiders in the Beta Channel in the US. These ads can be disabled in the Settings, and Microsoft is seeking feedback on these changes. This follows previous experiments with ads in Windows, including in the File Explorer of Windows 11, and promotional spots in Windows 10. Windows testers' feedback will be pivotal in determining whether Microsoft decides to include these ads in Windows 11.

Analysis

Microsoft's decision to experiment with ads in the Windows 11 Start menu could have significant implications. This move may impact Windows Insiders in the Beta Channel in the US, as well as users and developers in the Microsoft Store. While Microsoft seeks feedback, the potential integration of ads in Windows 11 raises concerns about user experience and privacy. The short-term consequence may lead to mixed user reactions and potential backlash. Long-term, it could impact Microsoft's reputation and user trust. This decision could also affect the advertising market within the Windows ecosystem, altering strategies for advertisers and developers.

Did You Know?

  • Windows Insiders in the Beta Channel: A community of tech enthusiasts and experts who test upcoming Windows features, updates, and apps before they are released to the general public.
  • Microsoft Store: An online platform where users can discover, download, and install various apps, games, and digital content for Windows devices.
  • File Explorer: The built-in file management application in Windows operating systems that allows users to browse and manage files and folders on their computer.

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