Orico and Western Digital Launch Data Matrix Ultra for Creative Pros
Orico and Western Digital Launch Data Matrix Ultra on Kickstarter for Creative Professionals
Orico and Western Digital have joined forces to introduce the Data Matrix Ultra through a Kickstarter campaign, unveiling a cutting-edge storage solution tailored specifically for creative professionals. This innovative system is designed to effortlessly handle high-resolution 4K and 8K video while supporting intensive post-production workflows. With a sleek design reminiscent of Apple products, the Data Matrix Ultra integrates fast M.2 SSDs, high-capacity WD Red HDDs, and CFexpress Type-B slots to facilitate speedy data transfer.
The storage capacities for the Data Matrix Ultra range from 5TB to 112TB, offering exceptional flexibility, and the ability to daisy-chain up to five devices for an impressive maximum of 560TB. It also boasts support for various RAID configurations, ensuring robust data security through redundancy and backup options. Moreover, the system places a strong emphasis on quiet operation, incorporating anti-vibration mounts and magnetic levitation fans, rendering it ideal for sound-sensitive environments.
Interestingly, the Data Matrix Ultra bears some resemblance to the OWC ThunderBay Flex 8, another high-performance storage solution characterized by an Apple-inspired design. The Kickstarter prices for the Data Matrix Ultra commence at $699 for the 5TB model, presenting substantial discounts off the retail prices, which reach up to $12,999 for the 112TB model. Despite the relatively higher price range, the campaign has already exceeded its goal, amassing $46,885 from 28 backers with over two weeks remaining.
Key Takeaways
- ORICO and Western Digital have launched the Data Matrix Ultra on Kickstarter, catering to the needs of creative professionals.
- Featuring fast M.2 SSDs, high-capacity WD Red HDDs, and support for 4K and 8K video editing.
- Offers a wide range of storage capacities from 5TB to 112TB, expandable to 560TB.
- Incorporates anti-vibration mounts and magnetic levitation fans for quieter operation.
- The campaign has already surpassed its funding goal, despite the higher pricing compared to alternatives.
Analysis
The collaboration between ORICO and Western Digital to introduce the Data Matrix Ultra has the potential to disrupt the high-end storage market, yielding increased brand visibility and market share for both companies. The enhanced workflow efficiency and data security offered by this storage solution stand to benefit creative professionals and studios. The success of the Kickstarter campaign signals a robust demand, potentially driving broader adoption and standardization within the industry. In the short term, this launch positions ORICO and Western Digital as leaders in innovative storage solutions, while in the long term, it may incentivize competitors to innovate and influence future storage technology standards.
Did You Know?
- CFexpress Type-B Slots:
- CFexpress Type-B is a high-speed memory card format tailored for professional photography and videography, offering significantly faster data transfer rates than older formats like CompactFlash and SD cards, making it ideal for high-resolution video editing and other intensive media workflows.
- Magnetic Levitation Fans:
- Magnetic levitation fans utilize magnetic fields to suspend the fan blades, effectively reducing friction and noise. This technology enables quieter operation and longer lifespan compared to traditional fans, making it particularly suitable for environments that require minimal noise levels, such as professional recording studios or editing suites.
- Daisy-Chaining:
- Daisy-chaining involves connecting multiple devices in a series, enabling them to be controlled as a single unit or to expand the capabilities of a system. In the context of storage solutions like the Data Matrix Ultra, daisy-chaining facilitates the connection of up to five devices, effectively increasing the total storage capacity to 560TB and simplifying data management across multiple units.