Private Equity Firms Active in Advertising and Marketing Sectors in 2024

Last year may have been lackluster in M&A activity, but private equity (PE) firms remained active in the advertising and marketing sector. With an estimated $2.5 trillion in global private-equity dry powder, experts predict increased PE M&A activity in 2024. PE firms have shown interest in areas such as digital transformation, social and influencer marketing, and retail media networks.