Dan Pinto, CEO of Fingerprint, warns about the rapid increase in synthetic identity fraud and suggests investments in technology and process improvements. Traditional verification methods struggle against sophisticated tactics. With 95% of synthetic identities undetected at financial institutions, protecting customer data is crucial. Fraudsters often obtain personal information from compromised websites, so strong protections like data encryption and network security are essential. Device intelligence solutions can proactively identify and flag suspicious activity. Business leaders should consider advanced tools to differentiate real users from fraudsters. Businesses can also use device and browser fingerprinting, analyze user behavior, and evaluate digital footprints to detect synthetic identities. A multilayered defense strategy is necessary to stay ahead of this evolving threat.