Rivian's R2 SUV has surpassed 68,000 reservations within 24 hours, outperforming competitors like Ford and Tesla. The low $100 deposit and impressive features have likely contributed to this success. The recent reveal of the cheaper R3 and R3X models could further bolster the company's brand. This positive response indicates a potential market for an EV maker unassociated with conflict and baseless conspiracy theories. The surge in reservations reflects a growing interest in innovative electric vehicles amid climate change concerns.