Snap announced that it will add watermarks to AI-generated images on its platform, featuring a translucent version of its logo with a sparkle emoji. The watermarks will be added to any AI-generated image exported from the app or saved to the camera roll, and removing them will violate the company's terms of use. This move aligns with the broader trend of tech companies like Microsoft, Meta, and Google taking steps to label or identify images created with AI-powered tools. In an effort to improve AI safety and moderation, Snap also introduced new testing and controls for its AI-powered experiences, following some controversy around its "My AI" chatbot's launch.
Key Takeaways
- Snap plans to add watermarks to AI-generated images on its platform, with a translucent version of its logo and a sparkle emoji.
- Users exporting or saving AI-generated images from the app will have the Snap watermark added automatically and removing it will violate the terms of use.
- Other tech giants like Microsoft, Meta, and Google have also taken steps to label or identify images created with AI-powered tools.
- Snap allows paying subscribers to create or edit AI-generated images using Snap AI, with a selfie-focused feature called Dreams that lets users enhance their pictures using AI.
- The company has implemented additional testing to minimize potentially biased AI results and added context cards to AI-generated images created with tools like Dream to better inform users.
Analysis
Snap's decision to add watermarks to AI-generated images aligns with the broader trend of tech companies like Microsoft, Meta, and Google taking steps to label or identify such images. This move is likely in response to increased concerns about AI safety and moderation. The new measures are expected to impact Snap's users, as any attempt to remove the watermarks will violate the company's terms of use. In the long term, this trend may lead to greater transparency and accountability in AI-generated content across various platforms. Organizations relying on AI-generated images, such as digital marketers and media companies, will need to adapt to these changes and ensure compliance.
Did You Know?
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Snap announced the addition of watermarks to AI-generated images on its platform:
- This means that Snap will automatically add a translucent version of its logo with a sparkle emoji to any images created using AI on its platform. This move aims to regulate and identify AI-generated content, aligning with similar efforts by other tech companies like Microsoft, Meta, and Google.
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Snap's implementation of additional testing for its AI-powered experiences:
- This indicates that Snap is taking steps to minimize potentially biased results from its AI-powered tools. The company also introduced context cards to provide better information to users about AI-generated images created using tools like Dream, showcasing their commitment to AI safety and moderation.
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Snap's introduction of a selfie-focused feature called Dreams for paying subscribers:
- This feature allows users to create or edit AI-generated images using Snap AI, enhancing their pictures through AI. This demonstrates Snap's ongoing efforts to innovate and expand its AI-powered offerings to its user base.