Snowflake's Expansion into Clean Room Technology for Ad Industry

By
Emilia Rossi
1 min read
⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).

Fresh from completing the acquisition of data-collaboration startup Samooha, Snowflake is enhancing its clean room technology to target advertising, marketing, and media industries. This move aligns with the escalating use of clean room technology within marketing departments due to global privacy legislation and the phasing out of identifiers on iPhones and third-party tracking cookies on Google Chrome. Beyond marketing, Snowflake seeks to broaden the application of clean rooms into healthcare and life sciences. The company acquired Samooha in 2022, which provided tools for secure data sharing across cloud environments. Snowflake plans to offer the clean room for free to its customers, encouraging collaboration and driving new business. The data clean room space is competitive, with Snowflake vying against other tech giants and specialists. The global data clean room market has seen significant growth, with companies increasingly utilizing this technology and expecting expenditure to rise. Snowflake's goal to achieve $10 billion in annual revenue by 2029 further solidifies its commitment to the ad industry.

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