Tech giants are turning to AI for assistance, showcased by Microsoft's recent deal and ongoing discussions between Apple and Google. The increasing reliance on artificial intelligence underscores the growing need for technological support within the industry. As major players seek to navigate complex deals and collaborations, the adoption of advanced AI solutions becomes crucial for optimizing operations and decision-making processes. Microsoft's deal, along with the Apple-Google talks, emphasizes the importance of leveraging AI capabilities to enhance performance and innovation within the tech ecosystem.