Telco Industry Embracing Generative AI for Profitability and Customer Experience
By
Valentina Clemente
1 min read
⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).
The telecommunications industry is witnessing a positive surge with the adoption of generative AI technologies. Companies like AT&T, SK Telecom, Vodafone, and Bell Canada are leveraging generative and predictive AI to enhance customer experiences and drive profitability. Gen-AI is transforming sales, customer service, marketing, and network operations, offering significant productivity gains and cost reductions. Telco leaders are urged to adopt a clearly defined AI transformation strategy and consider the ethical and sustainability implications of AI. Embracing generative AI could unlock nearly $100 billion in incremental value, according to McKinsey.