Telco Industry Embracing Generative AI for Profitability and Customer Experience

The telecommunications industry is witnessing a positive surge with the adoption of generative AI technologies. Companies like AT&T, SK Telecom, Vodafone, and Bell Canada are leveraging generative and predictive AI to enhance customer experiences and drive profitability. Gen-AI is transforming sales, customer service, marketing, and network operations, offering significant productivity gains and cost reductions. Telco leaders are urged to adopt a clearly defined AI transformation strategy and consider the ethical and sustainability implications of AI. Embracing generative AI could unlock nearly $100 billion in incremental value, according to McKinsey.