Tesla has reduced the monthly subscription cost for its full self-driving feature from $199 to $99. The company plans to install and enable the feature on every new electric car it sells, with users having to pay for it after a test drive. Tesla also offers the feature for a one-time purchase of $12,000, and it settled a 2018 case regarding an Autopilot crash. Furthermore, Tesla has scrapped plans for a low-cost EV in favor of focusing on a new Robotaxi that may launch without a driver or steering wheel.
Key Takeaways
- Tesla has reduced the cost of its full self-driving (FSD) feature subscription from $199 to $99 per month.
- The company announced it would install and enable Tesla’s FSD feature on every new electric car it sells and show users how to use the feature before they leave the dealership.
- Buyers can also purchase the FSD feature alongside their vehicle for a one-time fee of $12,000, which is not transferrable to future vehicles.
- Tesla recently settled a 2018 case regarding an Apple engineer who died after crashing his Model X into a barrier while using the company’s Autopilot mode.
- Tesla scrapped plans to launch a new low-cost EV in favor of focusing on a new Robotaxi that may arrive without a driver and a steering wheel.
Analysis
Tesla's reduction of the monthly subscription cost for its full self-driving feature to $99 from $199 may have wide-reaching effects. This move could impact Tesla's revenue and customer base, attracting more customers to opt for the feature, while potentially impacting competitors in the autonomous vehicle space. The company's decision to focus on a new Robotaxi, as opposed to a low-cost EV, signals a shift in strategic priorities and may influence the electric vehicle market. Additionally, the settlement of the 2018 Autopilot crash case may inspire greater confidence in Tesla's autonomous driving technology. The implications for safety standards and regulatory scrutiny are also worth monitoring.
Did You Know?
- Tesla has reduced the cost of its full self-driving (FSD) feature subscription from $199 to $99 per month.
- The company announced it would install and enable Tesla’s FSD feature on every new electric car it sells and show users how to use the feature before they leave the dealership.
- Tesla scrapped plans to launch a new low-cost EV in favor of focusing on a new Robotaxi that may arrive without a driver and a steering wheel.