Over the past decade, the tech industry has seen remarkable progress in AI, particularly in natural language processing (NLP) technologies. This progress has led to the rise of AI-powered assistants, which are revolutionizing the way businesses interact with customers. These assistants offer personalized services, round-the-clock support, self-service empowerment, and process automation, resulting in enhanced customer experiences and increased operational efficiency. Their application spans various industries, including e-commerce, iGaming, and healthcare. However, challenges such as data privacy and the quality of training data need to be addressed. The partnership of advanced technologies like ChatGPT with expertise is essential to fully leverage the potential of AI in delivering intelligent and impactful customer experiences.