The Infinite Dial 2024 Survey Reveals Accelerated Growth in Podcast Listening

The Infinite Dial 2024 survey released by Edison Research provides insightful data on the surge in podcast listening among Americans. With over 100 million Americans engaging in weekly podcast consumption, illustrating a substantial increase from previous years, the survey showcases profound insights into audio consumption trends. Notably, the survey indicates a doubling of podcast listeners over ten years, reaching 192 million Americans. Furthermore, the report highlights the acceleration in online audio listening, with 76% of individuals aged 12+ engaging in monthly online audio consumption. The survey also identifies the flourishing brand awareness and usage of online audio platforms such as Pandora and Spotify. Additionally, the report delves into diverse media ownership and activities, uncovering compelling statistics related to audiobooks, social media usage, and smart home devices. The Infinite Dial 2024 survey serves as a comprehensive reflection of the evolving audio landscape and holds significant implications for the media and technology industries.